Fixed-price website from €1,000 · live in 2–4 weeksBook a free 15-min call →
For hair salons, beauty & nail studios

More appointments for your salon — with a website that brings in clients around the clock

A website for your hair or beauty salon costs a fixed €1,000 with me. That covers online appointment requests, mobile-first design, your services and prices, local Google visibility for searches like “hairdresser Bochum”, plus the legally required imprint and privacy pages. Ready in 2 weeks. No VAT, no ongoing fees to me.

A website for your salon with online booking and local Google visibility means new clients find you — evenings, weekends, and whenever no one can pick up the phone.

Free check (worth €150) · No obligation · Reply within 24h

Sound familiar?

These problems cost salons clients every day

No online booking

Clients want to book an appointment at 10 pm. With you, that's only possible by phone during opening hours — every missed request goes to a competitor.

Clients can't find you on Google

Someone searching "hairdresser Bochum" or "beauty studio near me" finds the salon next door first — not you. Without a website and a Google listing, you're effectively invisible for these searches.

Just Instagram, no website of your own

Instagram shows nice photos, but Google barely surfaces Instagram profiles. Many clients search Google first — and find nothing about your salon there.

Too many no-shows

Without an automatic reminder, clients forget their appointments. That costs revenue and blocks chair time you could have filled otherwise.

How your salon gets more appointments

Every problem above gets solved with a concrete feature on your new salon website.

No online booking

An online booking request right on your website — clients choose the service and preferred time, around the clock, even after hours.

Invisible on Google

Google Business optimization and local SEO so you rank for "hairdresser Bochum" and similar searches.

Only Instagram

A fast, mobile-first salon homepage that shows your work AND gets found on Google — including a link to your Instagram profile.

No-shows

Automatic booking confirmation and reminders via WhatsApp or email noticeably reduce no-shows.

More benefits of your new website

  • Real Google reviews visible on the homepage
  • WhatsApp button for quick questions
  • Multilingual for international clients in Bochum
  • Load times under 2 seconds on mobile

How your salon's visibility could develop

Example development of impressions and booking requests after launching a new salon website with local SEO.

Example · Before

Salon known only by word of mouth, bookings only by phone, invisible on Google.

Example · After

Own salon website with online booking requests and local SEO — example: +18 booking requests per month.

Online booking & Google visibility liveM1M2M3M4M5M6M7ImpressionsBooking requests

Note: this chart is an illustrative example, not a guaranteed or verified metric for your salon.

Visibility for AI assistants

When someone asks AI or Google for a hairdresser nearby, only businesses that can be found online get recommended.

More and more clients ask ChatGPT, Gemini or Google's AI results for a good hairdresser or beauty studio nearby. Without a website with clear, structured information, AI can't suggest your salon — no matter how good your work is.

Client asks anAIAI assistantSalon WITH awebsite — found& recommendedSalon WITHOUT awebsite — staysinvisible
Digitalization funding

Up to 50% of eligible costs can be covered

As an external service provider, I can deliver your project in a way that meets the formal requirements of common German funding programs, so you can recover part of your investment through grants or tax advantages.

  • NRW "Mittelstand Innovativ & Digital (MID)": up to 50% of eligible costs, capped at €15,000, awarded via a monthly lottery. Since 01/2026 it mainly funds marketable digital products built on key technologies such as AI/ML/AR/VR — plain internal websites often no longer qualify directly.
  • For standard business websites, the tax route is often the better fit: e.g. special depreciation (Sonderabschreibung) or immediately deductible digital assets via the Finanzamt.
  • Together we assess which combination of funding and tax advantage is realistic for your specific project.

Your new salon website may be partially eligible for funding — we check for free.

Funding depends on the program, availability and individual eligibility. This is not a guarantee — we review your case and support the application.

Online booking

Three levels of appointment booking

Not every salon needs a full booking calendar. These three levels cover most situations.

Appointment request form

included in the Starter package from €1,000

The client picks a service, a preferred day and time; you confirm by phone or WhatsApp. No subscription, no running costs, and you keep control of the calendar.

Real calendar booking

from €2,000

Clients see open slots and book instantly. Worth it from roughly three staff onwards, or when the phone simply cannot be answered mid-appointment.

Connect your existing system

quoted per project

If you already use salon software with a calendar, it gets connected rather than replaced. Your routine stays, the website becomes another way in.

Not sure which level fits? The free check will tell you what suits your salon size — often it is the first.

Transparent pricing

How much does a hairdresser website cost?

Salon websites with an online booking request start at €1,000, delivered in 2–4 weeks.

All prices are final — no VAT is charged under the German small-business rule (§ 19 UStG). Not sure what your salon needs? The free check will show you.

Frequently asked questions from salon owners

Do I really need a website as a hairdresser if I have Instagram?

Yes. Instagram shows your work, but Google rarely surfaces Instagram profiles high up. A website of your own is what it takes to be found for "hairdresser Bochum" — and for AI assistants to be able to recommend you at all.

Can I get online booking?

Yes. We set up online booking for your salon, letting clients choose service and preferred time directly on the website — around the clock, even outside opening hours.

How do I get found on Google in Bochum?

Through your Google Business profile combined with local SEO on your website: we optimize titles, copy and structure for search terms like "hairdresser Bochum" or "beauty studio Bochum".

What does it cost, and is funding available?

Salon websites start at €1,000. Depending on the project, part of the cost may be eligible for funding — we check that for free, with no obligation.

How quickly will my salon website be online?

2 weeks from the moment your services, prices and photos are ready. That is usually what determines the schedule — rarely the development itself.

Do I have to show my prices on the website?

You do not have to, but it almost always pays off. Someone looking for prices who finds none keeps looking. A list with “from” prices per service is enough and prevents most phone enquiries.

What happens to my Instagram photos?

They get embedded if you want. Your Instagram feed can appear directly on the site, so new work shows up automatically without you maintaining two places.

Do I own the website afterwards?

Yes. You receive all access and the source code. There is no monthly fee to me and no lock-in — only domain and hosting at roughly 10–20 € a month through your own account.

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